by Jeffrey Kranz | Jan 31, 2017 | Entrepreneurship
You work hard. You do great work. You’re not paid like crap, but you want more. You’ve asked for a raise a few times, but you’re not getting one for a while—or if you do, it’s not going to be nearly what you’re asking for. If you’re in this position, then you’ve...
by Jeffrey Kranz | Jan 25, 2017 | Entrepreneurship
I don’t need to tell you why you need a good website. I’m assuming that if you’re reading this, you’re in the process of starting your own business. Maybe you’re spinning up a fun side hustle, or maybe you just really need to make some money off your skills. Either...
by Jeffrey Kranz | Jan 12, 2017 | Uncategorized
This may be the hardest question an aspiring entrepreneur has to answer. (It was tough for me, at least.) I’m going to show you one of the main ways I knew it was time to jump from my $53,000 household income to my own company—which made about five times as much in...
by Jeffrey Kranz | Jan 8, 2017 | Entrepreneurship
You take great pride in your work. When you do something, you do it well. It’s your reputation. You care too much about your success, your career, your customers, and your own reputation to do shoddy work. You don’t skimp. You know the devil is in the details, and...
by Jeffrey Kranz | Dec 18, 2016 | Content marketing
You want to make money from your website? You need traffic. You want to grow an email list? You need traffic. You want to get more free stuff sent to you to review? You need traffic. I got a lot of traffic in 2016: here’s how I’m going to share with you...
by Jeffrey Kranz | Oct 27, 2016 | Content marketing
In October 2016 I gave a talk at ECPA’s PubU—a conference for publishers in the Christian space. (Big thanks to ECPA and Parker Hathaway for the invite!) This talk outlines some tactical steps I (and my team) have taken to get our clients to rank on the first...
by Jeffrey Kranz | Oct 23, 2016 | Content marketing
Why do some people’s blogs get noticed and yours doesn’t? How do you make the jump from being a nobody to being an expert (and making money like an expert)? The answer might be hiding in plain sight—and it might defy everything you’ve been taught about writing....
by Jeffrey Kranz | Sep 5, 2016 | Content marketing, Tools
You’ve faced the hard facts: you’re not the only one in your industry trying to get more traffic from search engines. Your competitors are pulling in search traffic that you need. Here’s how to yank it from them. To pull this off, you will need: A website of your own...
by Jeffrey Kranz | Jul 27, 2016 | Content marketing, Tools
It’s a big world of content marketing tools out there. Half of them you’ve never heard of, and the other half of them, well, you’re probably sick of hearing about. I’ve put together a big list of content marketing tools that marketing teams in...
by Jeffrey Kranz | Jul 20, 2016 | Content marketing
We all have at least one golden search term or keyword we’d love to rank for—and we’ve all heard plenty of different people telling us their secret front-page-of-Google formulas. It gets a little dizzying keeping all the approaches straight. So, I made in infographic...